Thomas J. Long

BRANCHLAB

BRANCH LAB;Consulting services, namely, expert analysis and management consulting in economics in the nature of providing statistical analysis and reporting for commercial business purposes of marketing information and data, namely, household and business populations within a market, modeling purchase demand for products/services, analyzing commuting corridors, drawing patterns and trip generation appeal, examining existing competition, uncovering underserved markets, ranking, scoring and prioritizing the relative quality of a variety of different markets, defining expansion plans, identifying means of entry into the market by analyzing commuting corridors, draw patterns and trip generation appeal, examining existing competition, scoring the convenience standards presently established by the existing competitive set, identifying alternative site locations for businesses, ranking, scoring and prioritizing available locations to identify competitive advantage and isolating those with parity or superiority based upon objective criteria, linking the demographics of the defined market to determine the market's purchase demand for products/services, establishing likely usage to define expected penetration, valuing the potential by uncovering the revenue associated with the location, developing pro forma staffing and expense projections personalized to the location, identifying the operating configuration requirements necessary to meet market and service usage needs, calculating the annual financial impact in the nature of profit and loss surveys and analysis of the new location and producing a cumulative cost recovery schedule over the first five years of operation;

BRANCHLAB

BRANCH LAB;Business consulting services, namely, expert analysis and management consulting in economics for providing a statistical scan of household and business populations within a market, modeling purchase demand for products/services, analyzing commuting corridors, draw patterns and trip generation appeal, examining existing competition, uncovering undeserved markets, ranking, scoring and prioritizing the relative quality of a variety of different markets, defining expansion plans, identifying means of entry into the market by analyzing commuting corridors, draw patterns and trip generation appeal, examining existing competition, scoring the convenience standards presently established by the existing competitive set, identifying alternative site locations, ranking, scoring and prioritizing available locations to identify competitive advantage and isolating those with parity or superiority based upon objective criteria, linking the demographics of the defined market to determine the market's purchase demand for products/services, establishing likely usage to define expected penetration, valuing the potential by uncovering the revenue associated with the location, developing pro forma staffing and expense projections personalized to the location, identifying the operating configuration requirements necessary to meet market and service usage needs, calculating the annual financial impact of profit and loss of the new location and producing a cumulative cost recovery schedule over the first five years of operation;

CUSTOMERLAB

CUSTOMER LAB;Business, economic and market consulting services, namely, providing expert analysis and study, management consulting, conducting consumer tracking behavior research and consumer trend analysis and providing information and analysis in the fields of business economics for retail and service facilities through/via the receipt of client files, creation of marketing central information file by householding the customer file and constructing a data warehouse on the customer base by appending geographic and demographic data, the delineation of specific primary service area for each operating location by analyzing geographic draw, conducting a statistical scan of household and business population within each defined market or primary service area, comparing each location's customer base statistics to the market statistics to uncover target segment concentrations and gaps, as well as identifies opportunities and priorities, modeling purchase demand for products/services, the evaluation of existing competition to calculate each location's expected natural (fair) share, the calculation of penetration by product/service and the identification of the incremental opportunity, defining location specific, segment specific and product/service specific growth opportunities, analyzing household/business penetration, customer share of wallet, retention and attrition, identifying customer segments for retention and development, aligning marketing resources with incremental opportunity, valuing the expected return;

CUSTOMERLAB

CUSTOMER LAB;Business, economic and market consulting services, namely, providing business expert analysis and study, providing business management consulting, conducting consumer tracking behavior research and consumer trend analysis, and providing information and analysis in the fields of business economics for retail and service facilities, all of the foregoing performed by compiling and systematizing information from client files and marketing central information files into databases and by compiling and systematizing geographic and demographic data into databases, delineating specific primary service areas for each operating location by analyzing geographic draws, conducting a statistical scan of household and business population within each defined market or primary service area, comparing each location's customer base statistics to the market statistics to uncover target segment concentrations and gaps, as well as identifying opportunities and priorities, modeling purchase demand for products and services, evaluating existing competition to calculate each location's expected natural fair share, calculating penetration by product and service and identifying the incremental opportunity, defining location specifics, segmenting product- and service-specific growth opportunities, analyzing household and business penetration, analyzing customer share of wallet, retention and attrition, identifying customer segments for retention and development, aligning marketing resources with incremental opportunity, and valuing the expected return;

LOCATIONLAB

LOCATION LAB;Consulting services, namely, expert analysis and management consulting in economics in the nature of providing statistical analysis and reporting for commercial business purposes of marketing information and data, namely, household and business populations within a market, modeling purchase demand for products/services, analyzing commuting corridors, drawing patterns and trip generation appeal, examining existing competition, uncovering underserved markets, ranking, scoring and prioritizing the relative quality of a variety of different markets, defining expansion plans, identifying means of entry into the market by analyzing commuting corridors, draw patterns and trip generation appeal, examining existing competition, scoring the convenience standards presently established by the existing competitive set, identifying alternative site locations for businesses, ranking, scoring and prioritizing available locations to identify competitive advantage and isolating those with parity or superiority based upon objective criteria, linking the demographics of the defined market to determine the market's purchase demand for products/services, establishing likely usage to define expected penetration, valuing the potential by uncovering the revenue associated with the location, developing pro forma staffing and expense projections personalized to the location, identifying the operating configuration requirements necessary to meet market and service usage needs, calculating the annual financial impact in the nature of profit and loss surveys and analysis of the new location and producing a cumulative cost recovery schedule over the first five years of operation and calculating profit per square foot;

LOCATIONLAB

LOCATION LAB;Consulting services, namely, expert analysis and management consulting in economics in the nature of providing statistical analysis and reporting for commercial business purposes of marketing information and data, namely, household and business populations within a market, modeling purchase demand for products/services, analyzing commuting corridors, drawing patterns and trip generation appeal, examining existing competition, uncovering underserved markets, ranking, scoring and prioritizing the relative quality of a variety of different markets, defining expansion plans, identifying means of entry into the market by analyzing commuting corridors, draw patterns and trip generation appeal, examining existing competition, scoring the convenience standards presently established by the existing competitive set, identifying alternative site locations for businesses, ranking, scoring and prioritizing available locations to identify competitive advantage and isolating those with parity or superiority based upon objective criteria, linking the demographics of the defined market to determine the market's purchase demand for products/services, establishing likely usage to define expected penetration, valuing the potential by uncovering the revenue associated with the location, developing pro forma staffing and expense projections personalized to the location, identifying the operating configuration requirements necessary to meet market and service usage needs, calculating the annual financial impact in the nature of profit and loss surveys and analysis of the new location and producing a cumulative cost recovery schedule over the first five years of operation and calculating profit per square foot;

MARKETLAB

MARKET LAB;Consulting services, namely, expert analysis and management consulting in economics in the nature of providing statistical analysis and reporting for business purposes of data, namely, household and business populations within a market, modeling purchase demand for products/services, analyzing commuting corridors, drawing patterns and trip generation appeal, examining existing competition, uncovering underserved markets, ranking, scoring and prioritizing the relative quality of a variety of different markets, and defining expansion plans;

MARKETLAB

MARKET LAB;Consulting services, namely, expert analysis and management consulting in economics in the nature of providing statistical analysis and reporting for business purposes of data, namely, household and business populations within a market, modeling purchase demand for products/services, analyzing commuting corridors, drawing patterns and trip generation appeal, examining existing competition, uncovering underserved markets, ranking, scoring and prioritizing the relative quality of a variety of different markets, and defining expansion plans;

NEXT PRODUCT LAB

Business development consulting services; Business services, namely, consumer research and consulting related thereto; and, Business consulting services in the field of financial services;

REVMARKETING

REV MARKETING;Business consulting services in the field of marketing; Business consulting, management, and planning services in the field of marketing; Business management consulting services in the field of marketing;