WISCONSIN POWER AND LIGHT COMPANY

BRIGHT IDEAS FOR BUSINESS

CONSULTING SERVICES IN THE FIELD OF ENERGY EFFICIENCY;

BUY SMART WP&L'S ENERGY EFFICIENCY REBATE PLAN

BUY SMART WPLS ENERGY EFFICIENCY REBATE PLAN;PROVIDING A PURCHASE PRICE REBATE PLAN FOR INDIVIDUALS PURCHASING REFRIGERATORS, CENTRAL AIR CONDITIONING, ROOM AIR CONDITIONERS, ELECTRIC WATER HEATERS, HEAT PUMPS, HEAT PUMP WATER HEATERS AND CATTLE WATERERS;ENERGY EFFICIENCY REBATE PLAN;

GUARANTEED SAVINGS

MARKETING A SHARED SAVINGS PROGRAM TO FURTHER ENERGY CONSERVATION;

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Providing extended warranties in the field of electrical appliances and heating and air conditioning units for both residential properties and commercial premises;The stippling is intended to indicate a shading. Neither the lining nor the stippling is intended to indicate color.;

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providing extended warranties in the field of electrical appliances and heating and air conditioning units for both residential properties and commercial premises;

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Providing extended warranties in the field of gas appliances, electric and gas water heaters tor both residential properties and commercial premises;

TOTAL HOME TUNE UP COMFORT, CONVENIENCE, AND LOWER ENERGY COSTS

home inspection and energy-saving improvement services to assess and improve energy efficiency;

WISCONSIN'S HEARTLAND...ON THE GROW.

PUBLIC UTILITY SERVICES;WISCONSIN AND THE OUTLINE OF THE STATE OF WISCONSIN;