UPSERVE, INC.

BREADCRUMB

Computer software and downloadable mobile computer apparatus applications featuring point of sale software for use in the fields of retail stores, restaurants, bars, eating and drinking establishments and hotels, motels and lodging establishments that enables users to send and receive content, pricing, orders and sales information directly to and from a mobile device and a cloud-based server;BREAD CRUMB;Software as a service (SAAS) services featuring point of sale software for use in the fields of retail stores, restaurants, bars, eating and drinking establishments and hotels, motels and lodging establishments that enables users to send and receive content, pricing, orders and sales information directly to and from a mobile device and cloud-based server;

BREADCRUMB

Computer software and hardware for point of sale use in the fields of retail stores, studios, restaurants, cafes, bars, eating and drinking establishments, salons, spas, hotels, motels and lodging establishments that enables users to send and receive pricing, financial transaction and payment processing information directly to and from a mobile device and a cloud-based server; computer software and hardware, namely, hand-held computing devices in the nature of credit cards processing units, tablet computers for point of sale transactions, payment calculating machines, magnetic coded card readers, credit card processing units; printer software for operating printers and printing; payment systems and devices, namely, electronic card readers, payment calculating machines, magnetic coded card readers, credit card processing units, point of sale terminals, multi-functional computing device with payment function; downloadable mobile computer apparatus applications featuring point of sale software for use in the fields of retail stores, studios, restaurants, cafes, bars, eating and drinking establishments, salons, spas, and hotels, motels and lodging establishments that enables users to send and receive pricing, financial transaction and payment processing information directly to and from a mobile device and a cloud-based server;Installation and maintenance services for computer hardware for point of sale use for financial transactions and payment processing information; Technical support services, namely, troubleshooting in the nature of the repair of computer hardware;payment processing services on behalf of third parties in the field of credit card, debit card, and gift card payments; financial transaction services, namely, providing secure commercial transactions and payment options; providing a website featuring information in the field of financial transaction and payment processing services; credit card and debit card transaction processing services on behalf of third parties;BREAD CRUMB;Color is not claimed as a feature of the mark.;Providing temporary use of non-downloadable software for use in the fields of retail stores, studios, restaurants, cafes, bars, eating and drinking establishments, salons, spas, and hotels, motels and lodging establishments that enables users to send and receive pricing, financial transaction and payment processing information directly to and from a mobile device and a cloud-based server; technical support services, namely, troubleshooting in the nature of diagnosing computer hardware and software problems; troubleshooting in the nature of the repair of computer software; software as a service (SAAS) services featuring point of sale software for use in the fields of retail stores, studios, restaurants, cafes, bars, eating and drinking establishments, salons, spas, and hotels, motels and lodging establishments that enables users to send and receive pricing, financial transaction and payment processing information directly to and from a mobile device and a cloud-based server; providing use of cloud-based non-downloadable software for payment services, merchant analytics, and for evaluating and managing information on business performance and customers; Installation and maintenance services for computer software for point of sale use for financial transactions and payment processing information;

BREADCRUMB LIVE

Computer software and downloadable mobile computer apparatus applications for tracking and generating business and sales performance reports and metrics;LIVE;

SWIPELY

On-line journals, namely, blogs featuring consumer reviews of products, businesses, and service providers;Downloadable software applications for social networking, incentive programs, and payment systems;Providing access to computer databases; instant messaging services and electronic transmission of data;Providing personal financial management services; Providing electronic processing of credit card and debit card transactions via a global computer network;Color is not claimed as a feature of the mark.;Providing an online business directory featuring business organizations and service providers; Providing an online interactive website obtaining users' comments concerning business organizations and service providers; Providing information, namely, compilations, rankings, ratings, reviews, referrals and recommendations relating to business organizations and service providers using a global computer network; Providing business monitoring and consulting services, namely, shopper analytic data; Providing incentive programs for customers through the issuance and processing of loyalty rewards, discounts, and privileges based on purchases from participating businesses;

UPSERVE

Downloadable software and mobile applications for checking performance data for individual business locations; downloadable software and mobile applications for providing business information in response to user questions; downloadable software and mobile applications for reporting employee performance data;UP SERVE;Providing temporary use of non-downloadable computer software and cloud- based software for checking performance data for individual business locations; providing temporary use of non-downloadable computer software and cloud-based software for providing business information in response to user questions; providing temporary use of non-downloadable computer software and cloud-based software for reporting employee performance data;