The Trade Desk, Inc.

ANACAPA

Advertising services;Providing on-line non-downloadable software for use in the field of digital advertising and marketing for delivering, tracking, analyzing, optimizing and managing decisions concerning online advertising campaigns; Software as a service (SAAS) services featuring software for use in the field of digital advertising and marketing for delivering, tracking, analyzing, optimizing and managing decisions concerning online advertising campaigns;

BUILT FOR WHAT MATTERS

Marketing services; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; advertising consultation in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an online computer database in the field of consumer audience viewership of advertising, advertising sales effectiveness, and selection of media to optimize sales results for business purposes;Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior;

GROUNDSWELL

educational services, namely, organizing, arranging, and conducting business and commercial events, namely, festivals, lectures, seminars, workshops, roundtables and webinars, and educational conferences in the fields of digital media and advertising; educational services, namely, organizing, arranging, and conducting online business and commercial events, namely, festivals, lectures, seminars, workshops, roundtables and webinars, and educational conferences in the fields of digital media and advertising;downloadable software for registering for and managing attendance at conferences; downloadable mobile applications for conferences for registering for and managing attendance at conferences; audio and video recordings featuring information about digital marketing;organizing, promoting, and conducting business and commercial events, namely, business conferences in the fields of digital media and advertising; organizing, arranging, and conducting online business conferences for business and commercial purposes in the fields of digital media and advertising; promoting business and commercial events, namely, festivals, lectures, seminars, workshops, roundtables, and webinars in the fields of digital media and advertising;

IN HUMAN TERMS

Downloadable videos in the field of advertising;providing an online platform for streaming videos in the field of advertising; providing a website featuring technology that enables users to view videos in the field of advertising; graphic arts design;

IN HUMAN TERMS

providing educational services, namely, conducting programs in the field of advertising; providing on-line education courses featuring videos in the field of advertising; multimedia entertainment services in the nature of development of videos in the field of advertising;

KOA

Advertising services;

MEDIA FOR HUMANKIND

MEDIA FOR HUMAN KIND;Advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an Internet-based database in the field of consumer audience viewership of advertising, advertising sales effectiveness, and selection of media to optimize sales results for business purposes; marketing services;Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior;

MEGAGON

Providing on-line auction services;Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising optimization; software as a service (SAAS) services featuring software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; software as a service (SAAS) services featuring software for tracking e-commerce activity, customer loyalty, and sales conversion rates;

OPENPASS

Downloadable software for single sign-on authentication, identity management, data privacy management, and consent collection; Downloadable software for maintaining, managing, monitoring, analyzing, encrypting, and authenticating digital user data; Downloadable software for data collection and data usage in the field of digital advertising and marketing; Downloadable software for providing single sign-on security interfaces on desktops, servers, mobile devices, network devices and web interfaces;OPEN PASS;Advertising services; Business consultation in the fields of marketing, promotions, and advertising services; Data processing services in the field of collection, organization, processing, matching, and sharing of user data for others; Business data analysis services in the fields of maintaining, managing, monitoring, analyzing, encrypting, and authenticating digital data; Providing advertising campaign management services for others in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer responses to advertisements and promotional materials;Providing user authentication services using single sign-on technology for digital advertising and marketing via a website; Providing temporary use of non-downloadable software for single sign-on authentication, identity management, data privacy management, and consent collection in the field of digital advertising and marketing; Software as a service (SAAS) featuring software for maintaining, managing, monitoring, analyzing, encrypting, and authenticating digital user data; Platform as a service (PAAS) featuring computer software platforms for maintaining, managing, monitoring, analyzing, encrypting, and authenticating digital user data; Software as a service (SAAS) featuring software for data collection and data usage in the field of digital advertising and marketing; Platform as a service (PAAS) featuring computer software platforms for data collection and data usage in the field of digital advertising and marketing; Software as a service (SAAS) featuring software for providing single sign-on security interfaces on desktops, servers, mobile devices, network devices and web interfaces; Platform as a service (PAAS) featuring computer software platforms for providing single sign-on security interfaces on desktops, servers, mobile devices, network devices and web interfaces;

OPENPATH

OPEN PATH;Providing direct access to advertising inventory suppliers via an online marketplace; provision of an online marketplace for buyers and sellers of digital advertising inventory; mediation of advertising; rental and sales of advertising space on the internet; online advertising network matching services for connecting advertisers to websites; providing advertising and marketing services for facilitating buying and selling advertising space; providing online searchable databases in the field of advertising space; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; advertising research services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results;Providing online non-downloadable software for purchasing and tracking advertising space; providing online non-downloadable software for publishing advertisements online; providing online non-downloadable software for accessing online advertising inventory; providing online non-downloadable software for optimizing online advertising; providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; software-as-a-service (Saas) in the field of purchasing and tracking advertising space; software-as-a-service (Saas) for publishing advertisements online; software-as-a-service (Saas) for accessing online advertising inventory software-as-a-service (Saas) in the field of optimizing online advertising; software-as-a-service (Saas) in the field of optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior;

SOLIMAR

Digital advertising services; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; providing digital advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; digital advertising research services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results; none of the aforementioned services to include computer software for connecting computers and print devices and for composing, converting, routing, archiving, viewing, and managing print data streams, or computer software installation services;Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of digital media measurement, website audience analysis and advertising optimization to host software that manages, monitors, tracks, and optimizes the performance and effectiveness of online marketing campaigns; software as a service (SAAS) services, namely, services featuring software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; software as a service (SAAS) services, namely, services featuring software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; software as a service (SAAS) services, namely, services featuring software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; none of the aforementioned services to include computer software for connecting computers and print devices and for composing, converting, routing, archiving, viewing, and managing print data streams, or computer software installation services;

THE TRADE DESK

Advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results;Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior;

THE TRADE DESK

Educational services, namely, providing classes, training programs, and certification programs in the field of advertising; providing education courses in the field of advertising offered through online, non-downloadable videos;

THETRADEDESK

The mark consists of the words THETRADEDESK appearing to the right of a stylized power symbol comprised of the letters T and D.;THE TRADE DESK;Color is not claimed as a feature of the mark.;advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; services to determine the audience affected by advertisements; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results;providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of digital media measurement, website audience analysis and advertising optimization to host software that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior;