THE BON-TON DEPARTMENT STORES, INC.

AFFINITY

Ladies clothing, namely, sweaters, blouses, dresses, pants, skirts, knit tops, shorts, and shoes;

AUTHENTIC U AUTHENTIC UNIVERSITY GRADE A GOODS

The mark consists of the word AUTHENTIC in orange with a white and orange outline in front of a U outlined in white and purple containing stripes colored in the following order, from left to right: blue, purple, green, blue, purple, blue, green, purple, blue, green, blue, purple, green, purple, blue and then green; below the U is a white banner outlined in orange containing the words AUTHENTIC UNIVERSITY in orange and grade A goods, the words grade and goods in purple and the A in orange; all of the foregoing appears on a white background with an orange border.;The color(s) orange, white, blue, purple and green is/are claimed as a feature of the mark.;Retail store services featuring clothing;GOODS;