TAPJOY, INC.

APPITUDE

Electronically delivered downloadable reports in the field of advertising, the use of computer programs and advertisements by mobile computing users and smartphone gamers, and the interaction of mobile computing users and smartphone gamers with computer programs and advertisements;APPLICATION ATTITUDE;Consumer research services; marketing research services in the field of advertising, the use of computer programs and advertisements by mobile computing users and smartphone gamers, and the interaction of mobile computing users and smartphone gamers with computer programs and advertisements;

FUTURE VALUE MAP

Computer software for use in dissemination of advertisements and promoting goods and services of others via mobile computing devices; Computer software for use with mobile computer applications in determining and analyzing when or if users of an app will make a purchase;Advertising and promotional services;FUTURE VALUE;Providing temporary use of online non-downloadable computer software in the field of analyzing use of mobile computing applications by others; Providing temporary use of online non-downloadable computer software in the field of mobile app marketing automation and monetization, namely, analyzing the behavior of potential purchasers;

INTERPLAY

Computer software for use in delivering advertising to mobile computing devices;

INTERPLAY

Advertising services; Dissemination of advertising for others for display on mobile devices; Distribution of advertising material via mobile computing devices;

M

The mark consists of a letter M and a checkmark.;Color is not claimed as a feature of the mark.;Market research services; dissemination of advertisements within a mobile application; Market research services, namely, disseminating market research surveys to consumers via the Internet and via non-downloadable computer programs; Promoting the goods and services of others by means of offering virtual currency or premium content for use with computer games and apps in response to selection and participation in a survey;Providing online non-downloadable software for providing surveys to users and providing users with virtual currency and premium content for use with computer games and apps as incentive rewards for selecting and participating in a survey;