SOUTHWESTERN/GREAT AMERICAN, INC.

CHAMPIONSHIP LESSONS FOR SUCCESS

Downloadable digital content, namely, downloadable electronic books, e-books, magazines, newspapers, emails, text in the nature of articles, essays, and reports, images, journals, periodicals, manuals, guidebooks, digital audio recordings and digital video recordings, all of the foregoing featuring content in the field of business leadership and executive development; non-downloadable digital content, namely, recorded and pre-recorded electronic books, e-books, magazines, newspapers, emails, text in the nature of articles, essays, and reports, images, journals, periodicals, manuals, guidebooks, digital audio recordings and digital video recordings, all of the foregoing featuring content in the field of business leadership and executive development; pre-recorded electronic media, namely, pre-recorded electronic books, e-books, magazines, newspapers, emails, text in the nature of articles, essays, and reports, images, journals, periodicals, manuals, guidebooks, digital audio recordings and digital video recording, all of the foregoing in the fields of consulting and training in business leadership, executive development, business coaching, business education and training, communication, and presentation skills; Downloadable media, namely, electronic books, e-books, magazines, newspapers, emails, text in the nature of articles, essays, and reports, images, journals, periodicals, manuals, guidebooks, digital audio recordings and digital video recording, all of the foregoing in the fields of consulting and training in business leadership, executive development, business coaching, business education and training, communication, and presentation skills; non-downloadable, pre-recorded media, namely, electronic books, e-books, magazines, newspapers, emails, text in the nature of articles, essays, and reports, images, journals, periodicals, manuals, guidebooks, digital audio recordings and digital video recordings, all of the foregoing in the field of business leadership and executive development; downloadable computer software and mobile applications for accessing video content in the fields of consulting and training in business leadership, executive development, business coaching, business education and training, communication, and presentation skills;

CHAMPIONSHIP LESSONS FOR SUCCESS

business training in the field of business leadership and executive development; educational and entertainment services, namely, providing motivational and educational speakers; leadership development training; training in the field of business, education, business leadership, and executive development; business education and training services, namely, developing customized in-company leadership and executive development programs, providing executive coaching services, and providing public and in-company keynote presentations to business leaders; business education and training services, namely, developing customized leadership and executive development programs, providing executive coaching services, and providing business education programs to employees and executives; professional coaching services in the field of performance enhancement and leadership, communication, presentation, and interpersonal skills; professional coaching services in the field of business leadership and executive development; providing on-line, non-downloadable digital content, namely, online non-downloadable books, e-books, magazines, newspapers, emails, text in the nature of articles, essays, and reports, images, journals, periodicals, manuals, guidebooks, digital audio recordings and digital video recordings all of the foregoing featuring content in the field of business leadership and executive development; providing on-line, non-downloadable digital media, namely, online non-downloadable books, e-books, magazines, newspapers, emails, text in the nature of articles, essays, and reports, images, journals, periodicals, manuals, guidebooks, digital audio recordings and digital video recordings, all of the foregoing featuring content in the field of business leadership and executive development, consulting and training in business leadership, executive development, business coaching, business education and training, communication, and presentation skills; providing online, non-downloadable training materials in the nature of online, non-downloadable books, e-books, magazines, newspapers, emails, text in the nature of articles, essays, and reports, images, journals, periodicals, manuals, guidebooks, digital audio recordings and digital video recordings, all of the foregoing in the fields of education, entertainment, and business leadership and executive development;printed training materials in the fields of consulting and training in business leadership, executive development, business coaching, business education and training, communication, and presentation skills; pamphlets, books, handbooks, magazines, newsletters, stationery, and printed training materials in the fields of education, entertainment, and featuring content in the field of business leadership and executive development;business consulting services in the field of business leadership and executive development;

FINISH STRONG

In the statement, Column 1, line 7, SHOES is deleted.;clothing, namely, hats, T-shirts, golf shirts, jackets [ and shoes ];

FINISH STRONG

In the statement, column 1, lines 7 and 8, INDEX CARDS is deleted. In the statement, column 2, line 1, , PENCILS PRICE TAGS, is deleted;paper goods and printed matter, namely, stickers, decals, printed paper signs, posters; cards, namely, [ index cards, ] greeting cards; paper banners; mounted and unmounted photographs; pens, [ pencils; ] tags, namely, [ price tags, ] paper identification tags;

FINISH STRONG

Educational services, namely conducting classes in the fields of sales, marketing, personal development, nutrition, health, and theology; Training services in the fields of sales, personal development, health and providing sports facilities;

INSPIRE KINDNESS

Providing a website featuring non-downloadable videos, photos and stories on inspirational and motivational content;Providing online retail store services featuring apparel, bags, jewelry, publications, bookmarks, posters, keychains, and other accessories, all displaying inspirational and motivational phrases or content;

INSPIRE KINDNESS

Providing a website featuring non-downloadable videos, photos and stories on inspirational and motivational content;Providing online retail store services featuring apparel, bags, jewelry, publications, bookmarks, posters, keychains, and other accessories, all displaying inspirational and motivational phrases or content;

LIVE YOUR DASH

Jewelry, namely, bracelets, [ brooches, ] charms, [ lapel pins, ] necklaces [, and pins ];

LIVE YOUR DASH

Tote bags;Stickers;Key chains as jewellery;Hats; shirts;Textile wall hangings;

LIVE YOUR DASH

Rubber or silicon wristbands in the nature of a bracelet;

LIVE YOUR DASH

motivational and inspirational cards, bookmarks, gift books featuring inspirational and motivational poems and prose; framed art prints; prints;

SOUTHWESTERN

Business training in the field of sales, leadership development, and keynote speaking; Education services, namely, providing training and mentoring in the fields of direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship, excluding education services featuring the use of textbooks; Educational services, namely, conducting training and mentoring in the field of motivational and educational speakers; Educational services, namely, providing on-line non-downloadable interactive lessons, tutoring, coaching, and quizzes, all in the field of math, science, history, computers, technology, business, economics, government, law, sociology, popular culture, English grammar, English writing, foreign languages, art, literature, continents, countries, states, geology, geography, astronomy, health, medicine, environment, animals, plants, people, life and parenting skills, self- and personal improvement, and personal coaching; Educational and entertainment services, namely, providing motivational and educational speakers; Personal coaching services in the field of leadership, sales, direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship; Professional coaching services in the field of leadership, sales, direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship; Providing on-line videos featuring instruction in the field of sales and leadership development, not downloadable; Publication of books, ebooks, and audio books, excluding textbooks;Audio books in the nature of non-fiction books on a variety of topics, excluding textbooks; Audio and video recordings featuring a variety of topics, specifically, about leadership and business training; Digital materials, namely, CDs and DVDs featuring a variety of topics, specifically, about leadership and business training and educational material and videos for children; Downloadable mobile applications for searching recipes, recipe and menu planning, and ordering recipe ingredients, and accessing and participating in trainings in direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship;Travel agency services, namely, making reservations and bookings for cruises; Travel agency services, namely, making reservations and bookings for transportation for meetings and incentive travel, corporate travel, student group travel, and leisure travel; Travel booking agencies;Printed books in the field of non-fiction on a variety of topics, excluding textbooks; Printed posters;Financial administration of retirement plans; Financial planning; Financial planning and investment advisory services; Financial planning for retirement; Financial retirement plan consulting services; Fundraising services, by means of organizing fundraisers for schools and other groups; Fundraising services, by means of organizing, arranging and conducting fundraising programs for the benefit of schools and non-profit organizations; Insurance administration; Insurance services, namely, underwriting, issuance and administration of auto, home, health, commercial, and life insurance; Insurance brokerage services; Real estate agency services; Real estate brokerage; Real estate listing;Advertising of commercial or residential real estate; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business consultation in the field of motivational and educational speaking; Consulting in sales techniques and sales programmes; Consulting in the field of sales methods, sales management, and sales improvement; Information about sales methods; Job placement; On-line ordering services featuring food products for use as recipe ingredients for recipes featured on the ordering website; On-line retail store services featuring apparel, bags, jewelry, publications, bookmarks, posters, keychains, and other accessories, all displaying inspirational and motivational phrases or content, and books, audio books, DVDs, and online non-downloadable videos and audio recordings; Personnel placement and recruitment; Providing real estate leads for prospective purchasers; Retail shop-at-home party services in the field of bread dips and salsas, bread, pizzas, pancakes and crepes, desserts, beverages, soups, and stews, spice and seasoning mixes, dressings, marinades, sauces, oils, and drink mixes; Talent agencies for speakers and lecturers; Tax preparation; Tax and taxation planning, advice, information and consultancy services; homework and study time scheduling, namely, homework appointment scheduling services for others;

SOUTHWESTERN COMPANY

Education services, namely, training and mentoring in the fields of direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship, excluding education services featuring the use of textbooks;COMPANY;

SOUTHWESTERN EDGE

Online education services, namely, providing interactive online lessons, tutoring, coaching, homework and study time scheduling, quizzes, and question and answer forums in the fields of math, science, history, computers, technology, business, economics, government, law, sociology, English grammar, English writing, foreign languages, art, literature, continents, countries, states, geology, geography, astronomy, environment, animals, plants, and people;SOUTH WESTERN EDGE;

SOUTHWESTERN FAMILY OF COMPANIES

Business training in the field of sales, leadership development, and keynote speaking; Education services, namely, providing training and mentoring in the fields of direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship, excluding education services featuring the use of textbooks; Educational services, namely, conducting training and mentoring in the field of motivational and educational speakers; Educational services, namely, providing on-line non-downloadable interactive lessons, tutoring, coaching and quizzes, all in the field of math, science, history, computers, technology, business, economics, government, law, sociology, popular culture, English grammar, English writing, foreign languages, art, literature, continents, countries, states, geology, geography, astronomy, health, medicine, environment, animals, plants, people, life and parenting skills, self- and personal improvement, and personal coaching; Educational and entertainment services, namely, providing motivational and educational speakers; Personal coaching services in the field of leadership, sales, direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship; Professional coaching services in the field of leadership, sales, direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship; Providing on-line videos featuring instruction in the field of sales and leadership development, not downloadable; Publication of books, ebooks, and audio books, excluding textbooks;Audio books in the nature of non-fiction books on a variety of topics, excluding textbooks; Audio and video recordings featuring a variety of topics, specifically, about SALES, LEADERSHIP, BUSINESS TRAINING, MATH, SCIENCE, SOCIAL STUDIES, READING, AND LIFE SKILLS; Digital materials, namely, CDs and DVDs featuring a variety of topics, specifically, about SALES, LEADERSHIP, AND BUSINESS TRAINING, COLLEGE PREPARATION, WRITING; Downloadable mobile applications for searching recipes, recipe and menu planning, and ordering recipe ingredients, and accessing and participating in trainings in direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship;Travel agency services, namely, making reservations and bookings for cruises; Travel agency services, namely, making reservations and bookings for transportation for meetings and incentive travel, corporate travel, student group travel, and leisure travel; Travel booking agencies;Financial administration of retirement plans; Financial planning; Financial planning and investment advisory services; Financial planning for retirement; Financial retirement plan consulting services; Fundraising services, by means of organizing fundraisers for schools and other groups; Fundraising services, by means of organizing, arranging and conducting fundraising programs for the benefit of schools and non-profit organizations; Insurance administration; Insurance services, namely, underwriting, issuance and administration of auto, home, health, commercial, and life insurance; Insurance brokerage services; Real estate agency services; Real estate brokerage; Real estate listing;Advertising of commercial or residential real estate; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business consultation in the field of motivational and educational speaking; Consulting in sales techniques and sales programmes; Consulting in the field of sales methods, sales management, and sales improvement; Information about sales methods; Job placement; On-line ordering services featuring food products for use as recipe ingredients FOR RECIPES FEATURED ON THE ORDERING WEBSITE; On-line retail store services featuring apparel, bags, jewelry, publications, bookmarks, posters, keychains, and other accessories, all displaying inspirational and motivational phrases or content, and books, audio books, DVDs, and online non-downloadable videos and audio recordings; Personnel placement and recruitment; Providing real estate leads for prospective purchasers; Retail shop-at-home party services in the field of bread dips and salsas, bread, pizzas, pancakes and crepes, desserts, beverages, soups, and stews, spice and seasoning mixes, dressings, marinades, sauces, oils, and drink mixes; Talent agencies for speakers and lecturers; Tax preparation; Tax and taxation planning, advice, information and consultancy services; homework and study time scheduling, NAMELY, HOMEWORK APPOINTMENT SCHEDULING SERVICES FOR OTHERS;FAMILY OF COMPANIES;

SOUTHWESTERN FAMILY OF COMPANIES

Business training in the field of sales, leadership development, and keynote speaking; Education services, namely, providing training and mentoring in the fields of direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship, excluding education services featuring the use of textbooks; Educational services, namely, conducting training and mentoring in the field of motivational and educational speakers; Educational services, namely, providing on-line non-downloadable interactive lessons, tutoring, coaching, and quizzes, all in the field of math, science, history, computers, technology, business, economics, government, law, sociology, popular culture, English grammar, English writing, foreign languages, art, literature, continents, countries, states, geology, geography, astronomy, health, medicine, environment, animals, plants, people, life and parenting skills, self- and personal improvement, and personal coaching; Educational and entertainment services, namely, providing motivational and educational speakers; Personal coaching services in the field of leadership, sales, direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship; Professional coaching services in the field of leadership, sales, direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship; Providing on-line videos featuring instruction in the field of sales and leadership development, not downloadable; Publication of books, ebooks, and audio books, excluding textbooks;The mark consists of the wordings SOUTHWESTERN and FAMILY OF COMPANIES in stylized font, inside an incomplete outlined rectangle, with the wording FAMILY OF COMPANIES thereof appearing on part of the bottom border of the rectangle.;Travel agency services, namely, making reservations and bookings for cruises; Travel agency services, namely, making reservations and bookings for transportation for meetings and incentive travel, corporate travel, student group travel, and leisure travel; Travel booking agencies;Financial administration of retirement plans; Financial planning; Financial planning and investment advisory services; Financial planning for retirement; Financial retirement plan consulting services; Fundraising services, by means of organizing fundraisers for schools and other groups; Fundraising services, by means of organizing, arranging and conducting fundraising programs for the benefit of schools and non-profit organizations; Insurance administration; Insurance services, namely, underwriting, issuance and administration of auto, home, health, commercial, and life insurance; Insurance brokerage services; Real estate agency services; Real estate brokerage; Real estate listing;Color is not claimed as a feature of the mark.;Advertising of commercial or residential real estate; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business consultation in the field of motivational and educational speaking; Consulting in sales techniques and sales programmes; Consulting in the field of sales methods, sales management, and sales improvement; Information about sales methods; Job placement; On-line ordering services featuring food products for use as recipe ingredients for recipes featured on the ordering website; On-line retail store services featuring apparel, bags, jewelry, publications, bookmarks, posters, keychains, and other accessories, all displaying inspirational and motivational phrases or content, and books, audio books, DVDs, and online non-downloadable videos and audio recordings; Personnel placement and recruitment; Providing real estate leads for prospective purchasers; Retail shop-at-home party services in the field of bread dips and salsas, bread, pizzas, pancakes and crepes, desserts, beverages, soups, and stews, spice and seasoning mixes, dressings, marinades, sauces, oils, and drink mixes; Talent agencies for speakers and lecturers; Tax preparation; Tax and taxation planning, advice, information and consultancy services; homework and study time scheduling, namely, homework appointment scheduling services for others;FAMILY OF COMPANIES;

SUCCESS STARTS NOW!

Conducting workshops and seminars in self-motivation, communication skills, and leadership techniques for professionals;Color is not claimed as a feature of the mark.;

SW EDGE

Online education services, namely, providing interactive online lessons, tutoring, coaching, homework and study time scheduling, quizzes, and question and answer forums in the fields of math, science, history, computers, technology, business, economics, government, law, sociology, English grammar, English writing, foreign languages, art, literature, continents, countries, states, geology, geography, astronomy, environment, animals, plants, and people;SOUTH WESTERN EDGE;

SW SOUTHWESTERN ADVANTAGE

Educational services, namely, providing on-line interactive lessons, tutoring, coaching, homework and study time scheduling, quizzes, and question-and-answer forums in the field of math, science, history, computers, technology, business, economics, government, law, sociology, popular culture, English grammar, English writing, foreign languages, art, literature, continents, countries, states, geology, geography, astronomy, health, medicine, environment, animals, plants, and people;The mark consists of the letters SW with a swish in handwritten style next to the word SOUTHWESTERN in capital letters over the word ADVANTAGE in capital letters.;Color is not claimed as a feature of the mark.;

TAKE THE STAIRS

Personal growth and motivation consulting services;