Sheng Jiang

LELECHA

Cakes; Coffee and coffee substitutes; Ice cream drinks; Ice cream floats; Pastries; Tea-based milk tea; Danish pastries;The mark consists of the side profile of a male outlined in red facing the right, with a red bandana on his head. The man is wearing a red shirt. Beneath the image is the stylized wording LELECHA in red above three Chinese characters in red. The color white represents transparent areas and is not claimed as a feature of the mark.;The color(s) red is/are claimed as a feature of the mark.;The non-Latin characters in the mark transliterate to CHINESE and this means JOY OF TEA in English. The non-Latin characters in the mark transliterate to CHINESE and this has no meaning in a foreign language.;The English translation of LELE CHA in the mark is JOY JOY TEA.;Fruit juice; Non-alcoholic malt beverages;THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO CHA;