PLS FINANCIAL SERVICES, INC.

ANY DAY CAN BE A PAYDAY

Financial services, namely, short term loan services in the nature of payday loan advances and check cashing services;

BECAUSE YOU DESERVE BETTER

Financial services, namely, short term loan services in the nature of payday loan advances and check cashing services;

IT'S EASIER THAN BORROWING MONEY FROM YOUR MOTHER

Financial services, namely, short term loan services in the nature of payday loan advances and check cashing services;IT IS EASIER THAN BORROWING MONEY FROM YOUR MOTHER;

PAYDAY LOAN STORE

Financial services, namely, short-term loans to be repaid on payday and secured by a post-dated personal check;PAYDAY LOAN;

PLS

Real estate services, namely, development of commercial properties;PAYDAY LOAN STORE;Financial services, namely, short term loan services in the nature of payday loan advances, and check cashing services;

PLS PLUS LOAN

Credit and loan services; Financial services, namely, money lending; Financing and loan services;

THIS EASTER, PUT MORE EGGS IN YOUR BASKET

Financial services, namely, short term loan services in the nature of payday loan advances and check cashing services;

XPECTATIONS!

EXPECTATIONS!;Charge card and credit card services; clearing and reconciling financial transactions via a global computer network; credit and cash card services; credit card and debit card services; credit card and payment card services; financial services, namely, funding online cash accounts from prepaid cash cards, bank accounts and credit card accounts; financial services, namely, providing on-line stored value accounts in an electronic environment; issuing prepaid debit cards; processing electronic payments made through prepaid cards; electronic funds transfer; funding prepaid cards, namely, general purpose reloadable prepaid cards, by direct deposit, in-store cash transfers, electronic funds transfers, and card to card transfers; financial transaction services involving payments to online and offline retailers, merchants and content providers using cash account information stored in a centralized database, namely, providing secure commercial transactions and payment options; electronic funds transfer and currency transfer services; transaction authorization and settlement services, namely, the processing and funds settlement of transactions; cash disbursement services, namely, cash disbursement through automated teller machines, in-store unloading of funds from card, and cash back from retail purchases; financial services, namely, funding online cash accounts from prepaid cash cards, bank accounts and credit card accounts; debit card services; distribution and issuing of debit cards;

XPRESS BENEFIT$

The mark consists of The words XPRESS BENEFIT$; the X is lined and the lines precede the letter; a dollar sign, $, is at the end of the word BENEFIT.;EXPRESS BENEFITS;Financial services, namely, issuing checks secured by government benefit payments; check cashing services for government benefit payments; check processing services for government benefit payments;Color is not claimed as a feature of the mark.;BENEFITS;