MOBIVITY, INC.

BELLY

computer application software for mobile phones and handheld computers, namely, software to allow tracking of customer usage at retail establishments for allowing the retail establishments to reward that customer;

BELLY

Computer services, namely, providing online or cloud-based used software for conducting customer incentive programs, loyalty reward programs, location-based discounts, offers and samples or trials, tracking and earning loyalty rewards, interacting with other users and merchants, engaging, obtaining and retaining customers, merchant, retail, and business analytics, evaluating, tracking, and managing information on business performance and customers; computer services, namely, providing online or cloud-based software used for providing advertising, marketing and research services; computer services, namely, providing online or cloud-based software used for integrating with other social media service providers and for acquiring customers; Application Service Provider (ASP) featuring software that provides customizable consumer incentive programs, allows users to participate in loyalty reward programs, provides information and allows users to access location-based discounts, offers and samples or trials, allows users to track and earn loyalty rewards, allows users to interact with other users and merchants, engages and obtains new and retains existing customers, provides merchant, retail and business analytics, provides evaluating, tracking, and managing information on business performance and customers, provides advertising, marketing and research services, provides integration with other social media service providers, and provides a method to acquire customers;

BELLY

Marketing and Advertising services, namely, promoting the goods and services of others through providing interactive websites, marketing and print materials and related training; promoting the goods and services of others through providing applications and mobile, online and cloud-based software; promoting the goods and services of others through providing electronic communications and electronic communication management; providing incentive reward and loyalty programs to promote the goods and services of others; promoting the goods and services of others by providing management and dissemination of discounts, coupons, specials, promotions, special offerings, samples, rebates, rewards, incentives, awards, and loyalty credit; Business Services, namely, business monitoring and consulting services, business analytics services, namely, obtaining and tracking customer data, analyzing, modeling, and reporting customer information, maintaining consumer-related data; business consulting services in the field of customer targeting, acquisition, engagement and retention; Providing a website for conducting consumer incentive programs to promote the sale of goods and service of others, loyalty reward program, location-based discounts, product and services offers and samples, tracking and earning loyalty rewards, providing a website for improving customer outcomes, increasing revenue opportunities and gaining competitive advantage by connecting merchants with their customers and other merchants, providing a website for engaging, obtaining and retaining customers, merchant, retail and business analytics; providing a website for evaluating, tracking, and managing information on business performance and customers; providing a website for conducting advertising, marketing and business research services; providing a website used for customer acquisition and brand recognition by connecting businesses and their customers to and through social media networks;

BELLY BITES

Computer Services, namely, providing online or cloud-based used software for conducting customer incentive programs, loyalty reward programs, location-based discounts, offers and samples or trials, tracking and earning loyalty rewards, interacting with other users and merchants, engaging, obtaining and retaining customers, merchant, retail, and business analytics, evaluating, tracking, and managing information on business performance and customers; computer services, namely, providing online or cloud-based software used for providing advertising, marketing and research services; computer services, namely, providing online or cloud-based software used for integrating with other social media service providers and for acquiring customers; Application Service Provider (ASP) featuring software that provides customizable consumer incentive programs, allows users to participate in loyalty reward programs, provides information and allows users to access location-based discounts, offers and samples or trials, allows users to track and earn loyalty rewards, allows users to interact with other users and merchants, engages and obtains new and retains existing customers, provides merchant, retail and business analytics, provides evaluating, tracking, and managing information on business performance and customers, provides advertising, marketing and research services, provides integration with social media service providers and provides a method to acquire customers;

BELLY BITES

Marketing and Advertising services, namely, promoting the goods and services of others through providing interactive websites, marketing and print materials and related training; promoting the goods and services of others through providing applications and mobile, online and cloud-based software; promoting the goods and services of others through providing electronic communications and electronic communication management; providing incentive reward and loyalty programs to promote the goods and services of others; promoting the goods and services of others by providing management and dissemination of discounts, coupons, specials, promotions, special offerings, samples, rebates, rewards, incentives, awards, and loyalty credit; Business Services, namely, business monitoring and consulting services, business analytics services, namely, obtaining and tracking customer data, analyzing, modeling, and reporting customer information, maintaining consumer-related data; business consulting services in the field of customer targeting, acquisition, engagement and retention; Providing a website for conducting consumer incentive programs to promote the sale of goods and service of others, loyalty reward program, location-based discounts, product and services offers and samples, tracking and earning loyalty rewards, providing a website for improving customer outcomes, increasing revenue opportunities and gaining competitive advantage by connecting merchants with their customers and other merchants, providing a website for engaging, obtaining and retaining customers, merchant, retail and business analytics; providing a website for evaluating, tracking, and managing information on business performance and customers; providing a website for conducting advertising, marketing and business research services; providing a website used for customer acquisition and brand recognition by connecting businesses and their customers to and through social media networks;

BELLY DIGEST

Entertainment services, namely, providing newsletters about customer loyalty rewards program participation and upcoming offers, deals, discounts, coupons, samples and opportunities via regularly scheduled electronic communications; entertainment services, namely, providing newsletters about loyalty rewards, awards earned, upcoming discounts, samples, specials, offers or new product or service offerings, and new businesses via electronic communications;Marketing and advertising services, namely, promoting the goods and services of others by providing online newsletters and electronic communications; promoting the goods and services of others by providing customer targeted information and content about the goods and services of others; promoting the goods and services of others by providing access to user-generated content relating to the goods and services of others; and promoting the goods and service of others by providing news and information about upcoming discounts, specials, offers or new product or service offerings; business services, namely, providing customer analytics and reporting; business services, namely, providing information to merchants on customer loyalty and habits; business services, namely, providing updates about customer loyalty rewards program participation and upcoming offers, deals, discounts, coupons, samples and opportunities via regularly scheduled electronic communications; providing information through a global communication network to members about loyalty rewards, awards earned, upcoming discounts, samples, specials, offers or new product or service offerings; business services, namely, matching consumers with new merchants by providing regularly scheduled communications about samples, trials, discounts, deals and offerings as part of that customer's participation in a loyalty rewards program;DIGEST;

BELLYCARD

BELLY CARD;Marketing and advertising services, namely, promoting the goods and services of others through providing interactive websites, marketing and print materials and related training; promoting the goods and services of others through providing applications and mobile,online and cloud-based software; promoting the goods and services of others through providing electronic communications and electronic communication management; providing incentive reward and loyalty programs to promote the goods and services of others; promoting the goods and services of others by providing management and dissemination of discounts, coupons, specials, promotions, special offerings, samples, rebates, rewards, incentives, awards, and loyalty credit; business services, namely, business monitoring and consulting services; business analytics services, namely, obtaining and tracking customer data, analyzing, modeling, reporting customer information and maintaining consumer-related data; business consulting services in the field of customer targeting, acquisition, engagement and retention;

FLOP

Marketing and advertising services, namely, promoting the goods and services of others through providing interactive websites, marketing and print materials and related training, promoting the goods and services of others through providing applications and mobile, online and cloud-based software, promoting the goods and services of others through providing electronic communications and electronic communication management; providing incentive reward and loyalty programs to promote the goods and services of others; promoting the goods and services of others by providing management and dissemination of discounts, coupons, specials, promotions, special offerings, samples, rebates, rewards, incentives, awards, and loyalty credit; business services, namely, business monitoring and consulting services, business analytic services, namely, obtaining and tracking customer data, analyzing, modeling, and reporting customer information, maintaining consumer-related data; business consulting services in the field of customer targeting, acquisition, engagement and retention;

FULL OF REWARDS

Marketing and Advertising services, namely, promoting the goods and services of others through providing interactive websites, marketing and print materials and related training, promoting the goods and services of others through providing applications and mobile, online and cloud-based software, promoting the goods and services of others through providing electronic communications and electronic communication management; providing incentive reward and loyalty programs to promote the goods and services of others; promoting the goods and services of others by providing management and dissemination of discounts, coupons, specials, promotions, special offerings, samples, rebates, rewards, incentives, awards, and loyalty credit; Business Services, namely, business monitoring and consulting services; business analytics services, namely, obtaining and tracking customer data, analyzing, modeling, and reporting customer information, maintaining consumer-related data; business consulting services in the field of customer targeting, acquisition, engagement and retention;

NUTRICATE RECEIPT

Customized printing of company names and logos for promotional and advertising purposes on the goods of others;Dietary and nutritional guidance;RECEIPT;

SMARTRECEIPT

SMART RECEIPT;Promoting the products of restaurants by printing nutritional information on restaurant receipts; promoting the goods and services of others by providing coupons; providing promotional activities for others, namely by printing advertisements on receipts;