MASS MARKET IDEAS, LLC

BEAUTY ON THE GO

TOYS, GAMES AND DOLLS, NAMELY HAND-HELD UNITS FOR PLAYING ELECTRONIC GAMES, PLAYSETS FOR ACTION FIGURES, TOY VEHICLES AND TOY FIGURES, AND PORTABLE PLAYSETS, NAMELY, PORTABLE SALONS, PORTABLE SPAS, PORTABLE BOUTIQUES, AND PORTABLE FITNESS CENTERS;

CRASH MCBASH

Entertainment services, namely, production of children's television shows, animated cartoons and motion pictures;Toys, games, toy vehicles, action figures, play-sets therefore, hand held electronic games;

CRIBLETS

TOYS, NAMELY, DOLLS, SOFT SCULPTURED DOLLS, DOLL CLOTHES, STUFFED ANIMALS, AND PLAYSETS THEREFOR;

FUNSTERS

ENTERTAINMENT SERVICES, NAMELY, PRODUCTION OF CHILDREN'S TELEVISION SHOWS, ANIMATED CARTOONS AND MOTION PICTURES;TOYS, GAMES AND DOLLS, NAMELY, HAND HELD UNIT FOR PLAYING ELECTRONIC GAMES, PLAYSETS FOR ACTION FIGURES, TOY VEHICLES AND TOY ACTION FIGURES;

MIXIE PIXIE

ENTERTAINMENT SERVICES, NAMELY, PRODUCTION OF CHILDREN'S TELEVISION SHOWS, ANIMATED CARTOONS AND MOTION PICTURES;TOYS, GAMES AND PLAYTHINGS, NAMELY, DOLLS, HAND HELD UNITS FOR PLAYING ELECTRONIC GAMES, PLAY SETS FOR ACTION FIGURES, TOY VEHICLES AND TOY ACTION FIGURES, AND PORTABLE PLAYSETS, NAMELY, PORTABLE SALONS, PORTABLE SPAS, PORTABLE BOUTIQUES, AND PORTABLE FITNESS CENTERS;

OLD MACDONALD

TOYS AND GAMES, NAMELY TOY VEHICLES, TOY TRAINS, DOLLS, PLAY SETS, ACTION FIGURES, and HAND-HELD UNITS FOR PLAYING ELECTRONIC GAMES;

OLD MACDONALD SCHOOL

Toys and games, namely toy vehicles; toy trains; dolls; toy playsets in the nature of playsets for dolls, playsets for action figures, and playset buildings, farms, homes, malls, stores, restaurants, parks and kitchens; action figures; and hand-held units for playing electronic games;

PEEK-A-BOT

Entertainment services, namely, production of children's television shows, animated cartoons and motion pictures;Toys, games and playthings, namely, dolls, hand held units for playing electronic games, play sets for action figures, toy vehicles and toy action figures;

SPLITTOR

MOTION PICTURE FILMS, SHORT FILMS, AND PRE-RECORDED TELEVISION PROGRAMS, TELEVISION AND MOVIE THEATRE COMMERCIALS, AND VIDEO RECORDINGS, FEATURING CHILDREN'S ENTERTAINMENT THAT INCLUDES ANIMATED CHARACTERS FOR CHILDREN AND ADULT ENTERTAINMENT IN THE SUBJECT AREAS OF COMEDY, DRAMA, MYSTERY, AND ACTION, FOR USE ON TELEVISION, CABLE, SATELLITE BROADCASTS AND IN MOVIE THEATRES; AUDIO TAPE RECORDINGS FEATURING CHILDREN'S ENTERTAINMENT THAT INCLUDES ANIMATED CHARACTERS FOR CHILDREN AND ADULT ENTERTAINMENT IN THE SUBJECT AREAS OF COMEDY, DRAMA, MYSTERY, AND ACTION; PRERECORDED COMPACT DISCS, RECORDS, AUDIO TAPES, DVDs, MINIDISKS AND CD-ROMs FEATURING CHILDREN'S ENTERTAINMENT THAT INCLUDES ANIMATED CHARACTERS FOR CHILDREN AND ADULT ENTERTAINMENT IN THE SUBJECT AREAS OF COMEDY, DRAMA, MYSTERY, AND ACTION; DOWNLOADABLE ELECTRONIC PUBLICATIONS AND ELECTRONIC PUBLICATIONS RECORDED ON ELECTRONIC MEDIA, NAMELY, FICTIONAL BOOKS, MAGAZINES, PERIODICALS, STRIP CARTOONS, AND COMIC BOOKS, FEATURING CHILDREN'S ENTERTAINMENT THAT INCLUDES ANIMATED CHARACTERS FOR CHILDREN AND ADULT ENTERTAINMENT IN THE SUBJECT AREAS OF COMEDY, DRAMA, MYSTERY, AND ACTION, ALL STORED ON CD-ROMs, DVDs, CD-INTERACTIVES, FLOPPY DISCS AND DOWNLOADABLE FROM ONLINE INTERNET SITES; INTERACTIVE AND MULTIMEDIA SOFTWARE FEATURING CHILDREN'S ENTERTAINMENT THAT INCLUDES ANIMATED CHARACTERS FOR CHILDREN AND ADULT ENTERTAINMENT IN THE SUBJECT AREAS OF COMEDY, DRAMA, MYSTERY, AND ACTION; CHILDREN'S EDUCATIONAL SOFTWARE; VIDEO GAME SOFTWARE; INTERACTIVE VIDEO GAME SOFTWARE; AND INTERACTIVE VIDEO GAMES OF VIRTUAL REALITY COMPRISED OF COMPUTER HARDWARE AND SOFTWARE;BOOKS, NAMELY, COMIC BOOKS, FICTION BOOKS, POP-UP BOOKS, CHILDREN'S ACTIVITY BOOKS, ALL FEATURING ANIMATED CHARACTERS; GENERAL FEATURE MAGAZINES, FEATURING ANIMATED CHARACTERS; PRINTED STATIONERY; GREETING CARDS; POSTERS; MOUNTED PHOTOGRAPHS; PAPER BAGS; GENERAL-PURPOSE PLASTIC BAGS; STATIONERY; IRON-ON AND PLASTIC TRANSFERS; STICKERS; TEMPORARY TATTOOS; POSTCARDS, TRADING CARDS, GREETING CARDS, PENNANTS MADE OF PAPER, PAINTING SETS FOR CHILDREN; ARTS AND CRAFTS PAINT KITS; STUDY KITS, CONSISTING OF PENCIL ERASERS, DRAWING RULERS, PENCIL SHARPENERS AND PENCIL CASE; PAPER PARTY DECORATIONS; SLATE BOARDS FOR WRITING, PENCILS, PENS, PENCIL ERASERS, DECORATIVE PENCIL-TOP ORNAMENTS, PEN CASES AND PENCIL CASES, PEN BOXES AND PENCIL BOXES, PENCIL SHARPENERS, CHALK, MARKERS, PAPER PARTY SUPPLIES, NAMELY, PAPER PARTY HATS, PAPER NAPKINS, PAPER PLACE MATS, GIFT WRAPPING PAPER AND GIFT WRAPPING RIBBONS, PAPER GIFT WRAP BOWS, PAPER TABLE CLOTHS, LUNCH BAGS AND PAPER PARTY BAGS;CLOTHING, NAMELY, HATS, CAPS, GLOVES, SCARVES, T-SHIRTS, SHORTS, BLOUSES, SHIRTS, GOLF SHIRTS, SWEATSHIRTS, TROUSERS, PANTS; GYM, JOGGING, SWEAT AND WARM-UP SUITS, SHORTS, SHIRTS, JACKETS AND TOPS AND SWIMWEAR, DRESSES, CARDIGANS, SWEATERS, KNIT VESTS, KNIT TANK TOPS, KNIT SLEEVELESS JUMPERS AND KNIT SHIRTS AND TOPS, PULLOVERS; FOOTWEAR AND HEAD WEAR;

SPLITTORS DIVIDE AND CONQUER

Board games, toy vehicles, action figures and playsets therefore, handheld electronic games, and action games;