LACTALIS McLELLAND Ltd.

MCLELLAND SERIOUS ABOUT CHEESE SINCE 1850 SERIOUSLY STRONG

The mark comprises a red label with a black circle in the centre surrounded by a gold line and in the middle two inserts surrounded by a gold line, a white insert with the denomination SERIOUSLY in black above a red insert with the denomination STRONG in white outlined in black; these two inserts are surmounted by a blue coat of arms with a white cross and below McLelland in white followed by SERIOUS ABOUT CHEESE SINCE 1850 in red.;milk and dairy products excluding ice cream, ice milk and frozen yogurt; cheeses;edible oils and fats;The color(s) red, black, white, blue, and gold is/are claimed as a feature of the mark.;SINCE 1850 AND STRONG;

SERIOUSLY

[ Milk, butter, cream, yoghurts, ] processed cheese, cheddar cheese and other dairy goods, namely, cheese [ cheese powder, cheese spreads, cottage cheese, cream cheese, dairy-based dips; edible oils and fats ];Color is not claimed as a feature of the mark.;