HOMESTEADERS LIFE COMPANY

A BETTER FAREWELL

Life Insurance Underwriting Services; Insurance underwriting services in the field of whole life insurance in the pre-need funeral market to fund a pre-need or prearrangement funeral agreement;

AFTERCARE FOR EVERYONE

AFTER CARE FOR EVERYONE;Financial and burial insurance in the nature of pre-paid funding for funeral and cemetery arrangements;

AFTERCARE FOR EVERYONE

Advertising services for funeral homes, namely, design of marketing newsletters for funeral homes for use by families who have utilized their funeral home services to enhance the funeral homes' relationship with the families they serve;

ASSURANCE ACTIVE

INSURANCE UNDERWRITING SERVICES IN THE FIELD OF WHOLE LIFE INSURANCE FOR USE BY LICENSED LIFE INSURANCE AGENTS IN THE PRE-NEED FUNERAL MARKET TO FUND PRE-NEED OR PRE-ARRANGEMENT FUNERAL AGREEMENTS, AND DESIGNED TO HAVE MORE OF AN EMPHASIS ON THE COMMISSION STRUCTURE AND LESS ON THE GROWTH OF THE POLICY TO HELP WITH UP FRONT EXPENSES;ASSURANCE;

ASSURANCE ACTIVE

Insurance underwriting services in the field of whole life insurance for use by licensed life insurance agents in the pre-need funeral market to fund a pre-need or prearrangement funeral agreements;ASSURANCE;

ASSURANCE BALANCED

INSURANCE UNDERWRITING SERVICES IN THE FIELD OF WHOLE LIFE INSURANCE FOR USE BY LICENSED LIFE INSURANCE AGENTS IN THE PRE-NEED FUNERAL MARKET TO FUND PRE-NEED OR PRE-ARRANGEMENT FUNERAL AGREEMENTS, AND DESIGNED TO HAVE A BALANCED GROWTH AND COMMISSION STRUCTURE;ASSURANCE;

ASSURANCE CONNECT

Insurance underwriting services in the field of whole life insurance in the pre-need funeral market to fund a pre-need or pre-arrangement funeral agreements;ASSURANCE;

ASSURANCE ELITE

Insurance underwriting services in the field of whole life insurance in the pre-need funeral market to fund a pre-need or pre-arrangement funeral agreement;ASSURANCE;

ASSURANCE PROTECT

INSURANCE UNDERWRITING SERVICES IN THE FIELD OF WHOLE LIFE INSURANCE FOR USE BY LICENSED LIFE INSURANCE AGENTS IN THE PRE-NEED FUNERAL MARKET TO FUND PRE-NEED OR PRE-ARRANGEMENT FUNERAL AGREEMENTS AND DESIGNED TO PROTECT THE FUNERAL HOME WITH MORE EMPHASIS BEING ON THE GROWTH OF THE POLICY AND LESS ON THE COMMISSION STRUCTURE;ASSURANCE;

ASSURANCE PROTECT

Insurance underwriting services in the field of whole life insurance for use by licensed life insurance agents in the pre-need funeral market to fund a pre-need or prearrangement funeral agreements;ASSURANCE;

BLUEPRINT

Providing online newsletters via email in the field of funeral and funeral preparation services;Downloadable electronic newsletters provided via email in the field of funeral and funeral preparation services;

CAREPATH

Computer application software for mobile phones for funeral preparation services, namely, for planning, managing, and searching for a funeral service, sharing logistical information about a funeral service, and collecting and storing sympathy messages;CARE PATH;

CAREPATH

CARE PATH;Insurance underwriting services in the field of life insurance; Insurance underwriting services in the field of whole life insurance in the pre-need funeral market to fund a pre-need or prearrangement funeral agreement; Providing information on prepaid funeral expense services; providing a website with information about pre-need life insurance, funeral home services, funeral arrangement services, undertaking and cremation, and consumer generated reviews of local funeral homes for commercial purposes;Preparation of customized advertising and promotional materials in the fields of pre-need life insurance and funeral services; Providing marketing, business development and sales solution services in the fields of pre-need life insurance and funeral home services; funeral home referral services; funeral home aftercare services, namely follow up communications and providing general support to loved ones;Providing information on funeral arrangement services, funerary undertaking and cremation;

EFUNERAL

E FUNERAL;Providing a website featuring commercial information about funeral home locations, consumer generated reviews of local funeral homes for commercial purposes, and funeral home services price quotations;

ENGAUGE

Providing temporary use of non-downloadable cloud-based, mobile-enabled customer and potential customer relationship management software for use in the funeral and insurance fields; Providing temporary use of non-downloadable cloud-based, mobile-enabled software for facilitating sales and advertising in the funeral and insurance fields; Providing temporary use of non-downloadable cloud-based, mobile-enabled software for providing real-time, automated collection, management, and dissemination of business intelligence and analytics in the funeral and insurance fields;

FAMILIES IN TRANSITION

printed order forms, sample scripts, worksheets and checklists for use by funeral homes in strengthening their relationships with the families and communities which they serve;

GENBRIDGE

GEN BRIDGE;LIFE INSURANCE SERVICES, namely, UNDERWRITING, MANAGEMENT, AND ADMINISTRATION OF LIFE INSURANCE;

HOMESTEADERS ASSURANCE TRUST

Insurance underwriting services in the field of whole life insurance in the pre-need funeral market to fund a pre-need or prearrangement funeral agreements and designed to be funded with funeral home trust funds;ASSURANCE TRUST;

HOMESTEADERS COMMONWEALTH TRUST

Insurance underwriting services in the field of whole life insurance in the pre-need funeral market to fund a pre-need or pre-arrangement funeral agreement;TRUST;

HOMESTEADERS LIFE COMPANY

Life Insurance Underwriting Services; Insurance underwriting services in the field of whole life insurance in the pre-need funeral market to fund a pre-need or prearrangement funeral agreement; providing information on prepaid funeral expense services;LIFE COMPANY;

HOMESTEADERS SOLUTIONS

The mark consists of three interlocking diamond shapes above the wording Homesteaders with the word SOLUTIONS centered underneath with the word Homesteaders with horizontal lines to left and right of the word SOLUTIONS.;Downloadable computer software in the nature of a mobile application for accessing forms in the field of pre-need life insurance, managing policies for pre-need life insurance, compiling data and statistics relating to pre-need life insurance policies; Downloadable computer software for document and database management, business management, creating searchable databases of information and data, use in customer relationship management (CRM), and appointment setting;Insurance underwriting services in the field of life insurance; Insurance underwriting services in the field of whole life insurance in the pre-need funeral market to fund a pre-need or prearrangement funeral agreement; Providing information on prepaid funeral expense services; providing a website with information about pre-need life insurance;Funeral home referral services; Providing a website with information about consumer generated reviews of local funeral homes for commercial purposes;SOLUTIONS;Providing temporary use of online non-downloadable software for accessing forms in the field of pre-need life insurance, managing policies for pre-need life insurance, compiling data and statistics relating to pre-need life insurance policies; Providing temporary use of online non-downloadable software for funeral homes to manage insurance policies relating to prepaid funeral and cemetery arrangements and appointment setting; Software as a service (SAAS) services featuring software for use by others in marketing, advertising, customer relationship management (CRM), and maintaining an online presence; Providing an interactive website featuring technology that allows consumers to pre-plan and prepay for funeral services; Advisory and consultancy services relating to all the aforesaid services;