E.J. WELCH CO., INC.

H HILL COUNTRY INNOVATIONS

The mark consists of a light red to dark red subtle horizontal gradient of a stylized and curved H hovering directly over HILL COUNTRY stylized in all capital letters in a bold black sans-serif font, which in turn is directly over INNOVATIONS stylized in all capital letters in a condensed lighter black sans-serif font.;Hardwood flooring; Laminate flooring; Tile flooring, not of metal; Vinyl flooring;HC HILL COUNTRY INNOVATIONS;The color(s) light red, dark red and black are claimed as a feature of the mark.;