DEMEURE OPERATING COMPANY (DELAWARE) INC.

MEMBER APPRECIATION PROGRAM (MAP)

customer loyalty program services and customer club services for members of a luxury non-equity destination club, for commercial, promotional and advertising purposes;MEMBER APPRECIATION PROGRAM;

PE PRIVATE ESCAPES

THE MARK CONSISTS OF THE STYLIZED LETTERS P AND E ON AN OVAL CARRIER POSITIONED AT A 45 DEGREE ANGLE TO THE RIGHT FROM VERTICAL, BENEATH WHICH ARE THE WORDS PRIVATE ESCAPES IN STYLIZED LETTERS.;The burgundy appears in the oval carrier, the color white appears in the letters PE found in the oval, and the color black appears in the words Private Escapes.;P E PRIVATE ESCAPES;The color BURGUNDY is claimed as a feature of the mark.;ARRANGING TEMPORARY RESORT ACCOMMODATIONS;