BLUE CROSS AND BLUE SHIELD OF MASSACHUSETTS, INC.

ACCOUNTABLE HEALTH PLAN

underwriting insurance for pre-paid health care and administration of pre-paid health care plans;HEALTH PLAN;health care in the nature of health maintenance organizations;

ACCOUNTLINK

health care and medical educational services;

ACCOUNTLINK

ACCOUNT LINK;health insurance administration services;

ACCOUNTLINK

computer software for the administration and management of benefit plans, health plans and health care insurance, namely, database management and management of data communications on a computer network, and instructional manuals sold together as a unit therewith;ACCOUNT LINK;

ACCOUNTLINK

periodicals, namely, magazines, flyers, newsletters and brochures relating to health services administration and human resources administration and health care and medical information;ACCOUNT LINK;

ACCOUNTLINK

ACCOUNT LINK;computer services, namely, information storage and retrieval in the fields of health care, health services administration and human resources administration;providing on line access to a computer database featuring information relating to health care, health services administration and human resources administration;

AHEALTHYME

The drawing is amended to appear as follows: AHEALTHYME;Providing health information, primarily by means of an Internet web site, and primarily consisting of health-related news, medical information and guidelines for maintaining good health;HEALTHY;

BAY STATE HEALTH CARE THE DOCTOR'S PLAN

BAY STATE HEALTH CARE THE DOCTOR'S PLAN;GROUP HEALTH AND MEDICAL CARE SERVICES;

C & S ADMINISTRATIVE SERVICES

administration of federal government benefits program for medicare beneficiaries;

C&S ADMINISTRATIVE SERVICES

administration of federal government insurance benefits programs;ADMINISTRATIVE SERVICES;

COBRACONNECT

computer software for data communications in the fields of health care insurance and employee benefits; computer software for the administration of health care insurance and employee benefits;electronic transmission of data and messages;COBRA-CONNECT;administration of health care insurance and employee benefits;

DIRECTLINK

computer software for use by consumers of health care services for the administration of health insurance claims and in managing health care, and instructional manuals provided therewith;DIRECT LINK;health insurance administration services for consumers of health care services;computer services, namely, information storage and retrieval in the fields of health care, health services administration and human resources administration, for consumers of health care services;computer services, namely, providing access to medical information, health care information and health insurance information to consumers of health care services via a computer data base; and computer programming service for others;

EMPLOYEE ASSISTANCE CONNECTION

employee assistance programs, namely, stress reduction seminars and alcohol and substance abuse seminars, and life management training seminars;medical and psychiatric referral services to aid employee member subscribers and their families in the areas of stress reduction, mental health, life management, and alcohol and substance abuse;EMPLOYEE ASSISTANCE;employee assistance services, namely mental health counseling, and alcohol and substance abuse counseling;

ERX COLLABORATIVE

The mark consists of the words eRx collaborative, with the initial letter e shown in green and the wording Rx collaborative shown in blue.;The color(s) green and blue is/are claimed as a feature of the mark.;Promoting awareness of the need for electronic prescribing as a means of improving patient safety, improving physician office efficiency and reducing medical costs;eRx;