Apollo Program II, Inc.

OBSERVATORY

Downloadable computer software platforms for tracking, collecting, ingesting, processing, reporting, and analyzing consumer digital signals to ascertain behavioral patterns; Downloadable software for use in querying, tracking, collecting, storing, aggregating, ingesting, organizing, transforming, managing, accessing, analyzing and reporting online consumer data and market intelligence data to provide information relating to consumer content consumption, consumer behavioral patterns and purchasing trends; Downloadable software enabling extraction, transformation and load (ETL) of data in the field of consumer content consumption, consumer behavioral patterns and purchasing trends;Providing temporary use of non-downloadable cloud-based software for cloud-based data processing, namely, data management, master data management, data integration, data consolidation, data synchronization, data curation, data preparation, data governance, data transformation, data extraction, data migration, data loading, data quality, data cleansing, and extraction, transformation and load (ETL) processing; all of the foregoing for use in identifying and analyzing consumer content consumption, consumer behavioral patterns and purchasing trends; Providing temporary use of online non-downloadable software for viewing real-time data on user-generated events occurring in computer software, mobile applications, and websites in the field of consumer content consumption, consumer behavioral patterns and purchasing trends; Data conversion of electronic information in the field of consumer content consumption, consumer behavioral patterns and purchasing trends; Platform as a service (PAAS) featuring computer software platforms for use in querying, tracking, collecting, storing, aggregating, ingesting, organizing, transforming, managing, accessing, analyzing and reporting online consumer data and market intelligence data to provide information relating to consumer content consumption, consumer behavioral patterns and purchasing trends;

PARALLAX

Computerized file management, namely, digital asset management; all of the foregoing excluding digital asset management used for the display of digital assets on tradeshow exhibits, point of purchase displays, and retail displays for others, and all of the foregoing excluding digital asset management used for creating a physical retail environment for others; and all of the foregoing excluding digital asset management for use in legal cases, legal projects, and legal services transactions;Providing temporary use of non-downloadable cloud-based software for use in digital asset management; Providing temporary use of non-downloadable cloud-based software for use in uploading, storing, indexing, transcoding, managing, editing, organizing, sorting and accessing digital multimedia files; all of the foregoing excluding the design and development of computer hardware and software for the display of digital assets on point of purchase displays, retail displays, and tradeshow exhibits for others, and all of the foregoing excluding the design and development of computer hardware and software for creating a physical retail environment for others; and all of the foregoing excluding the provision of temporary use of non-downloadable cloud-based software for use for or with legal cases, legal projects, and legal services transactions;

PARALLEX

Computerized file management, namely, digital asset management;Providing temporary use of non-downloadable cloud-based software for use in digital asset management; Providing temporary use of non-downloadable cloud-based software for use in uploading, storing, indexing, transcoding, managing, editing, organizing, sorting and accessing digital multimedia files;

ROVER

Downloadable computer software platforms for tracking, collecting, ingesting, processing, reporting, and analyzing web-based content to analyze consumer content consumption and on-line behavior; all of the foregoing excluding motor vehicles, related parts and accessories, and electrical apparatus and instruments thereof;Marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; marketing consulting, namely, tracking, collection, reporting and analysis of data regarding online activities of consumers; marketing consulting, namely, analysis of consumer content consumption; none of the foregoing relating to the design, manufacture, distribution, operation, sale, or leasing of motor vehicles;Computer services, namely, providing technology that allows users to collect and ingest data regarding on-line consumer content consumption and on-line behavior through the use of application programming interfaces (APIs) and integrations across libraries and other content sources; data mining; none of the foregoing relating to the design, manufacture, distribution, operation, sale, or leasing of motor vehicles;