AdRoll, Inc.

ADROLL INTENTMAP

Telecommunications services, namely, transmission of advertising communications via digital communications networks;Advertising and advertisement services; Online advertising and marketing services; Providing advertising information about consumer Internet usage and consumer web browsing for marketing and advertising purposes; Advertisement management by providing reports, advertisement targeting, and management of electronically stored advertising, for use on global computer networks; Promoting the goods and services of others by preparing and placing on-line advertisements on a network of web pages on global computer networks; Advertising services, namely, promoting and marketing the goods and services of others through public communication;Providing temporary use of online non-downloadable software for compiling, analyzing and organizing data concerning consumer web browsing habits and trends; Providing temporary use of online non-downloadable software to assist marketers in creating targeted advertising campaigns; Providing temporary use of online non-downloadable software for use in analyzing and understanding consumer web browsing behaviors;

AUDIENCE GRAPH

Telecommunications services, namely, transmission of advertising communications via digital communications networks; Providing telecommunications connections to Internet websites for advertising; Providing access to computer databases for tracking Internet usage and consumer web browsing habits;Advertising and advertisement services; Internet advertising and internet marketing services; Email advertising and email marketing services; Advertising and marketing services for mobile computing devices and mobile telephones; Banner and display advertising; Advertising retargeting services, namely, using data and analytic tools to deliver personalized advertisements to consumers based on Internet browsing and consumption habits; Media planning, namely, advising clients regarding advertising strategies on the Internet, on mobile computing devices and on mobile telephones; Design and implementation of advertising on the Internet, mobile computing devices and mobile telephones; Advertising and marketing services for social media, Internet search engines, inquiry marketing, Internet marketing, blogs and other forms of passive, sharable or viral communications channels; Providing data and other analytic information relating to marketing, advertising, advertising retargeting and advertising campaigns; Dissemination of advertising for others via an on-line communications network on the internet Providing advertising information about consumer Internet usage and consumer web browsing for marketing and advertising purposes;Providing online non-downloadable computer software to enable the creation, tracking, and servicing of advertising and marketing materials and campaigns via the Internet; Providing online non-downloadable computer programs relating to advertising and promotion; Providing online non-downloadable computer programs for use in placing advertisements based on consumer habits, web browsing data, and economic trends; Providing online non-downloadable software for use in generating online marketing programs; Providing online non-downloadable computer programs for reporting the extent and success of online advertising campaigns;

BIZROLL

Telecommunications services, namely, transmission of advertising communications and other marketing materials via digital communications networks; Providing telecommunications connections to Internet websites for advertising and marketing; Providing access to computer databases for tracking Internet usage and consumer web browsing habits;BIZ ROLL;Advertising and advertisement services; Internet advertising and Internet marketing services; Advertising and marketing services for mobile computing devices and mobile telephones; Banner and display advertising; Preparing video advertising; Email advertising services for others; Advertising targeting and retargeting services, namely, using data and analytic tools to deliver personalized advertisements to consumers and businesses based on Internet browsing habits, consumption habits, and other data; Advertising and marketing services offered to businesses, namely, using data and background technology to help businesses orchestrate sales strategies, optimize sales cycles, and help sales teams identify potential revenue and sales opportunities; Media planning, namely, advising clients regarding advertising strategies on the Internet, on mobile computing devices, and on mobile telephones; Design and implementation of advertising on the Internet, mobile computing devices, and mobile telephones; Business management consultation relating to sales, advertising and marketing services for social media, Internet search engines, inquiry marketing, Internet marketing, blogs and other forms of passive, shareable, or viral communications channels; Providing business data and other analytic information relating to commercial sales, marketing, advertising, advertising retargeting, and advertising campaigns; Dissemination of advertising for others via an online communications network on the Internet; Providing advertising information about consumer Internet usage and consumer web browsing for sales, marketing and advertising purposes; Advertising and marketing services utilizing customer relationship management, demographic information, firmographic information, and other datasets for optimizing sales, advertising and marketing campaigns; Design of advertising materials, implementation, and dissemination of coordinated advertising and marketing campaigns across computers, mobile computing devices, and mobile telephones;Providing online non-downloadable computer software to enable the creation, tracking, and servicing of advertising and marketing materials and campaigns via the Internet; Providing online non-downloadable computer programs relating to advertising, marketing, and promotion; Providing online non-downloadable computer programs for use in placing advertisements and launching marketing campaigns based on consumer habits, web browsing data, and economic trends; Providing online non-downloadable software for use in generating online advertising and marketing campaigns; Providing online non-downloadable computer programs in the form of website landing pages and dashboards to enable customers to control and track advertising and marketing campaigns, and for reporting data relating to the performance of online advertising and marketing campaigns;

BRIGHTROLL

In the statement, column 1, line 1, California is deleted and Delaware is inserted.;BRIGHT ROLL;Advertising via electronic media and specifically the internet;

FIRSTPARTY

Telecommunications services, namely, transmission of advertising communications via digital communications networks; Providing access to computer databases;FIRST PARTY;Providing online non-downloadable computer software to enable the creation, tracking, and servicing of advertising and marketing creatives via the Internet; Providing online non-downloadable computer programs relating to advertising and promotion; Providing online non-downloadable computer programs for use in placing advertisements based on consumer habits, web browsing data, and economic trends; Providing online non-downloadable software for use in generating online marketing programs; Providing online non-downloadable computer programs for reporting the extent and success of online advertising campaigns;

GROWTH.IO

GROWTH. INPUT OUTPUT;Providing a website featuring information about evidence-based marketing and advertising technologies and methodologies; Business consulting services, namely, helping businesses leverage data collected from the internet browsing habits of consumers for the purpose of creating marketing and advertising campaigns with measurable results;Online non-downloadable software to enable businesses to aggregate and organize data and information obtained from the internet browsing habits and internet transaction habits of consumers for the purpose creating evidence-based marketing and advertising campaigns with measurable results; Application programming interface (API) software for aggregating and organizing data and for connecting third-party advertising and marketing software technologies for the purpose of creating evidence-based marketing and advertising campaigns with measurable results; Providing online non-downloadable software to enable users to upload data and test the effectiveness of thirdparty advertising and marketing technologies;

HITCH

Advertising and marketing services; Online advertising and marketing services; Providing a website featuring information regarding online advertising and marketing services provided by third parties; Providing a website enabling users to aggregate customer data, advertising data, web traffic data, and other sales and marketing data for the purpose of improving the performance of sales and marketing campaigns;Providing online non-downloadable software for aggregating third party online advertising and marketing technologies; Application service provider featuring application programming interfaces (API) software for aggregating third party online advertising and marketing technologies; Providing online non-downloadable software to enable users to upload data for the purpose of testing and utilizing third party advertising and marketing technologies; Providing online non-downloadable software to enable users to identify customer segments and audiences; Computer services, namely, providing an interactive web site featuring technology that allows users to manage third party advertising and marketing technologies, and control marketing and advertising strategies;

TAGTEAM

Telecommunications services, namely, transmission of advertising communications via digital communications networks; Providing telecommunications connections to Internet websites for advertising; Providing access to computer databases for tracking Internet usage and consumer web browsing habits;Providing online non-downloadable software to enable advertisers to use and share data for the purpose of running online advertising campaigns; Providing online non-downloadable computer software to enable the creation, tracking, and servicing of advertising and marketing materials and campaigns via the Internet; Providing online non-downloadable computer programs relating to advertising and promotion; Providing online non-downloadable computer programs for use in placing advertisements based on consumer habits, web browsing data, and economic trends; Providing online non-downloadable software for use in generating online marketing programs; Providing online non-downloadable computer programs for reporting the extent and success of online advertising campaigns;

TECHNICALLY SPEAKING

Educational services directed primarily to the advertising and marketing industry, namely, providing an educational speaker series in the fields of marketing and advertising, data-driven decision making, diversity and inclusion, and privacy practices; Online journals directed primarily to the advertising and marketing industry, namely, blogs featuring information in the fields of marketing and advertising, data-driven decision making, diversity and inclusion, and privacy practices; Providing online newsletters directed primarily to the advertising and marketing industry, namely, online newsletters in the field of marketing and advertising, data-driven decision making, diversity and inclusion, and privacy practices;