PERIODICAL MAGAZINES FEATURING CLASSIFIED ADVERTISING

Brand	Owner	Address	Description
BOATMART	Duncan McIntosh Company, Inc.	PO Box 1337 Newport Beach CA 90212	Periodical magazines featuring classified advertising;BOAT MART;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

Systems and methods for facilitating the sale of classified ad items are provided. According to one embodiment, a linkage is created between a print advertisement and an online counterpart. Consumers are encouraged to view and/or purchase online an item for sale in the print classified ad. For example, a graphic, text, icon or other indicia may indicate the item is also accessible in an online environment. According to another embodiment, ad data for an e-commerce enabled online classified advertisement is originated by a periodical publisher via a call center and passed to the e-commerce system. In another embodiment, consumers placing an order for an advertisement are provided with multiple e-commerce selling format options that define the manner in which an e-commerce application will attempt to sell the subject of the ad. For example, the consumer may select a fixed price, a negotiated price, or an auction selling format.