OPTION RX

Brand	Owner	Address	Description
OPTIONRX	TROY GROUP, INC.	940 South Coast Drive, Suite 260 COSTA MESA CA 92626	OPTION RX;on-line prescription promotional services, namely, providing targeted coupons and advertisements for medications, drugs and treatment programs of others;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

A preferred embodiment of the subject invention is directed to creation and pricing of an option related to a target zone in a time-price plot. If the price curve against time enters this zone (in a preferred embodiment, a "box"), a fixed amount of money is paid to the owner of the option; if the curve misses the box, there is no payout to the option owner, who also forfeits the premium paid for the option. Software is described that enables an option buyer to easily create and set the parameters of such an option, that computes a premium for the option, and that manages payout and other functions related to the option. The above-described embodiment is a buy-to-hit option. Other embodiments are directed to sell-to-hit, buy-to-miss, and sell-to-miss options.