ON LINE SHOPPING PROGRAM

Brand	Owner	Address	Description
ACME ON-LINE	Fred W. Albrecht Grocery Company, The	2700 Gilchrist Road P.O. Box 1910 Akron OH 44305	on-line home shopping program;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

A shopping ticker can be invoked when the viewer presses a BUY button on a remote control while a television program is being shown. The television program, which can be a commercial, may not necessarily have an interactive commerce opportunity originally associated with it. However, instead of ignoring a signal sent from the remote control when the BUY button is pressed, the signal is processed to invoke the shopping ticker. The shopping ticker can include advertisements, links to e-commerce opportunities (including merchant web sites), product information, or other information that may be potentially useful to help initiate a transaction with the viewer, including context-sensitive shopping information that is related to the subject matter of the television program. A commerce opportunity is thus created in a situation where there originally would not have been such an opportunity and where the viewer's remote control action would otherwise have been ignored.