MANAGING TRADEMARKS

Brand	Owner	Address	Description
MAPWISE	MAPWISE SOFTWARE	4510 Regent St. Madison WI 53705	computer software for use in managing trademarks;MAP WISE;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

A system and method for managing sponsorships by a sponsor, in which the party requesting the sponsorship requests to use content owned and protected by the sponsor, such as trademarks, logos, and copyrighted material. An embodiment of the method involves receiving, at a computer network site, a request for sponsorship from a requestor and responding to the request by sending either an approval or a rejection. If an approval is sent, the method further involves providing the requester with access to content of the sponsor through the site. As part of providing this access, the method can involve requiring the requester to accept an agreement posted on the site. The method can also include monitoring the requestor's actual use of the content.