ENGAGEMENT MANAGEMENT PLATFORM

Brand	Owner	Address	Description
EMP	YieldMo, Inc.	1 Tara Boulevard, Suite 200 Nashua NH 03062	ENGAGEMENT MANAGEMENT PLATFORM;Platform as a service (PAAS), namely, a data management platform featuring computer software for accessing algorithms that enables measurement of ad performance, analysis of user interactions with ads for insights, the creation of user segments based on such data, and the ability to use the data in combination with other data or on other platforms for use in the field of advertising;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

A method for integrating the IT components which support a business process into a single end-to-end management platform is provided. The method comprises decomposing a business process into a set of enabling applications and then documenting the technology elements and support organizations which are necessary to execute those enabling applications. The required monitors for the business process enabling technology can be deployed which will allow the mapping of technology problems to business problem and the development of correlation rules. This information is then used to develop an end-to-end business process event management (or other system management disciplines such as performance management) platform, which can be integrated into any preexisting event management process. In one embodiment of the present invention, the event management platform can be constructed between several business entities.