DATA MARKETING ADVANTAGE

Brand	Owner	Address	Description
DATAMARKETING ADVANTAGE	SAATCHI & SAATCHI NORTH AMERICA, INC.	1675 Broadway Ave. New York NY 10019	DATA MARKETING ADVANTAGE;marketing consulting services; namely, analyzing customer data bases to provide clients with targeted, integrated marketing strategies;DATAMARKETING;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

A marketing system with a centralized database for compiling and distributing marketing data. The system compiles marketing data from a plurality of internal and external data sources into a centralized database. Internal and external sources include legacy systems. Data in the centralized database is distributed to a plurality of client venues by using an extract engine to extract a subset of data from the centralized database and creating a venue specific database. Access to the venue specific database is facilitated by use of a application programmers interface for allowing the development of applications for venue specific use of the venue specific database. Both the compilation and distribution process is performed on a periodic basis to provide timely, accurate, and consistent marketing data across the plurality of client venues.