CUSTOMER AFFINITY PREFERRED CUSTOMER

Brand	Owner	Address	Description
PLATINUM CIRCLE	CDW COMPUTER CENTERS, INC.	200 NORTH MILWAUKEE AVENUE VERNON HILLS IL 60061	customer affinity and preferred customer programs in connection with retail sales of electronic equipment and software, namely, providing program members with priority access to information, priority technical support, and priority customer service, and providing specialized discounts and merchandise packages;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

A method is provided that identifies and categorizes the reason a customer contacts a customer service center, i.e. the customer's goal or problem. In addition, the method allows the customer to be categorized into a set of behavior-based groupings. This integration of goal and customer categorization establishes the foundation to optimally direct the customer's request through an appropriate center. This method can collect information regarding the customer's behavior and can use that behavioral information to determine the optimal manner for handling the customer request.