CONSUMER MARKET RESEARCH SERVICES

Brand Owner (click to sort) Address Description
COHESION THE INTERPUBLIC GROUP OF COMPANIES, INC. 909 Third Avenue New York NY 10022 Consumer and market research services;
COMPETE Market Facts, Inc. 3040 West Salt Creek Lane Arlington Heights IL 60005 consumer market research services, customer satisfaction surveys and accompanying reports;
N COMPASS Taylor Nelson Sofres Plc Westgate London W5 1UA United Kingdom Consumer market research services, namely, conducting and reporting market research surveys and analyzing consumer behavior and opinions;
OUTCOME MANAGEMENT THE INTERPUBLIC GROUP OF COMPANIES, INC. 909 Third Avenue New York NY 10022 Consumer and market research services; business management and marketing consulting services, namely, evaluating the effectiveness of marketing, advertising and communications strategies;management;
PROJECT ANTENNA THE INTERPUBLIC GROUP OF COMPANIES, INC. 909 Third Avenue New York NY 10022 Consumer and market research services;
QUESTER SEGMENTATION KNOWLEDGE TECHNOLOGY SOLUTIONS, INC. 6500 University Ave. - Suite 101 Windsor Heights IA 50324 Consumer market research services for others;SEGMENTATION;
 

Where the owner name is not linked, that owner no longer owns the brand

    
Technical Examples
  1. An interactive marketing communication and transaction services platform for managing personalized customer relationships. The platform facilitates communication and transactions between consumers, retailers and manufacturers, by helping suppliers customize product/service offerings, presentations and advertising messages to reflect individual consumers' needs, while providing portals with premium advertising messages for personal interactive info/news/entertainment services. The core of the platform consists of i) a central database system with 'product/retail information' and 'holistic purchase-behavior specific consumer profiles', generated by registering on-line product/retail information retrieved by consumers, as well as purchases made both on-line and in-store, using a loyalty card; ii) software applications, that create 'market intelligence' on manufacturer/retailer offers, consumer purchase needs, market performance of products/retailers and impact of brand/retailer presentations and ads on consumer purchase behavior; and iii) standard performance indicators, that make it possible to benchmark individual consumer communication programs against each other.