COMPUTER SOFTWARE FOR DATABASE MARKETING

Brand	Owner	Address	Description
DESKTOP MARKETING	EPSILON DATA MANAGEMENT, INC.	Waltham MA	COMPUTER SOFTWARE FOR DATABASE MARKETING;DESK TOP MARKETING;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

A marketing system with a centralized database for compiling and distributing marketing data. The system compiles marketing data from a plurality of internal and external data sources into a centralized database. Internal and external sources include legacy systems. Data in the centralized database is distributed to a plurality of client venues by using an extract engine to extract a subset of data from the centralized database and creating a venue specific database. Access to the venue specific database is facilitated by use of a application programmers interface for allowing the development of applications for venue specific use of the venue specific database. Both the compilation and distribution process is performed on a periodic basis to provide timely, accurate, and consistent marketing data across the plurality of client venues.