COMPUTER SOFTWARE FEATURING REFERENCE

Brand Owner Address Description
JAGUAR EDUCATIONAL Imagine This Enterprises, Inc. c/o 963 Trail Terrace Dr. Naples FL 34103 [ Computer software featuring reference materials and substantive information, and prerecorded video cassette tapes for the educational market, all in the fields of job search, career exploration, career development, workforce preparation, personal self-help guidance, life skills, personal development, school success, personal motivation, personal advancement, self-help, personal health, nutrition, and social issues, namely, teen pregnancy, substance abuse, violence, and at-risk youth; and in the field of general science and biology, namely, general biology, cell biology, anatomy, physiology, evolution, ecology, environment, genetics, plants, and animals ];Printed matter, namely, software instructional manuals, users' workbooks and instructional manuals, video scripts, books, catalogs, and posters for the educational market in the field of job search, career exploration, career development, workforce preparation, personal self-help guidance, life skills, personal development, school success, personal motivation, personal advancement, self-help, personal health, nutrition, and social issues, namely, teen pregnancy, substance abuse, violence, and at-risk youth; and in the field of general science and biology, namely, general biology, cell biology, anatomy, physiology, evolution, ecology, environment, genetics, plants, and animals;Mail order and distributorship services in the area of audio-visual materials, instructional materials, cassette recordings and publications;EDUCATIONAL;
 

Where the owner name is not linked, that owner no longer owns the brand

    
Technical Examples
  1. This invention describes a system and method for branding software deployed over computer networks. A user contacts the distributor's web site and initiates a download of the software. When the user visits the download website, the identity of the particular web site from which the download was initiated is transmitted to a branding server and captured on the user's computer, preferably in the form of a cookie. Subsequently, the user contacts the branding server and branding instructions are provided to the user's computer in accordance with the cookie. Branding may take the form of featuring the distributor's web site more prominently in an "integrated shopping service" or in a directory, or it may perform other alterations to the software. Branding is controlled by the software manufacturer's branding server, and can be modified at any time after the software is released.