CATALOGUES FEATURING COMPUTER SOFTWARE

Brand Owner (click to sort) Address Description
MINDWARE Mind Tools, Inc. 1803 Mission Street, Suite 414 Santa Cruz CA 95060 catalogues featuring computer software;mind ware;mail order catalogue services and distributorship services in the field of computer software;
OBJECTWARE NEXT COMPUTER, INC. 900 CHESAPEAKE DRIVE REDWOOD CITY CA 94063 catalogues featuring computer software;OBJECT WARE;
 

Where the owner name is not linked, that owner no longer owns the brand

    
Technical Examples
  1. This invention describes a system and method for branding software deployed over computer networks. A user contacts the distributor's web site and initiates a download of the software. When the user visits the download website, the identity of the particular web site from which the download was initiated is transmitted to a branding server and captured on the user's computer, preferably in the form of a cookie. Subsequently, the user contacts the branding server and branding instructions are provided to the user's computer in accordance with the cookie. Branding may take the form of featuring the distributor's web site more prominently in an "integrated shopping service" or in a directory, or it may perform other alterations to the software. Branding is controlled by the software manufacturer's branding server, and can be modified at any time after the software is released.