BU

Competing brands may differ from BU in terms of their product range, target market, pricing strategy, and brand positioning. For example, other brands may offer a wider variety of products, cater to different demographics, have different price points, or emphasize different brand values.BU is considered good due to its association with Baylor University, which brings credibility, trust, and a sense of tradition to the brand. Customers may perceive the products under the BU brand as being of high quality, reliable, and affiliated with a reputable institution known for excellence in education.